Marketing your event or special occasion with SMS means a low cost, high engagement platform that increases attendance and brand awareness.
Much of the popularity of text messaging is tied to the fact that many people keep their mobile phone with them practically all the time. What better way to promote an event then being able to reach out to customers and clients even when they are on the go? SMS means connecting with people wherever they might be. Promoting your event with details like time and location is made simple with text messaging.
Text Message Campaign Created Buzz and Sold Out Tickets to a Summer Concert Hosted by a Radio Station
The Top-40 station never thought they’d be able to book such a popular musical artist for their summer concert event. Hosted over Fourth of July Weekend, the Summer Music Festival had seen a decline in attendance in recent years because the artists involved weren’t able to generate much excitement. But this year would be different. Having such a popular artist involved would no doubt bring a lot of people to the concert. However, to make that happen the station needed to get the word out quickly about the new headliner for the Summer Music Festival. Here is how they did it.
The radio station started by announcing the new artist during on-air promotional spots. But with the concert only a few days away and ticket sales lagging, they needed to get the message to listeners much faster. The promotions department set in motion an SMS message campaign meant to promote awareness of the event, share the location and time, and encourage ticket sales. Through a series of daily text messages the station sent links to the artist’s music videos and ticket purchasing website. Furthermore, the station sent messages asking listeners to tell their friends about the popular new artist just announced for the Summer Concert.
The campaign exceeded their wildest expectations. Tickets began selling quickly and the message started to spread virally on social media. Instead of being an afterthought event, the Summer Concert was the number one creator of buzz in the community. In fact, excitement was so high that they had to move the concert to a larger venue. To communicate the change in location, the radio station sent more text messages advising listeners that due to such high demand, the concert would be held at a larger auditorium. By the time the concert date came, the event was sold out and the station was the talk of the town.
Leveraging SMS Service to Promote your Event
If there was ever a time to use SMS messaging to engage an audience, it’s during the promotion of an event or activity. From announcing details like time and place to setting an agenda, from generating excitement to selling tickets, text messaging makes it possible to announce and promote a successful event of any type with your audience.
Contact Mosaic NetworX to leverage the power of text messaging in your event marketing efforts!