Text Message Alerts Increased Antivirus Software User Updates
One of the leading antivirus software providers in the world was facing a crisis in confidence. An increased number of viruses and bugs were infecting computers around the world as the holiday season approached. While the software was made to protect against these types of intrusions, the customer support line was full of callers complaining that the company’s antivirus software wasn’t offering security against the wave of new malware and infections. After careful research, the company learned that many of the security patches issued to protect against new viruses weren’t installed by end-users. Blaming the customer for a product’s failure wouldn’t work, but without the updates the software wouldn’t offer adequate protection. They needed to educate customers about using their antivirus software correctly. Here is how they did it.
The support team pulled mobile phone information from the customer database and were excited to find that there was a phone record for most every customer in recent years. The purchasing portal required a phone number at checkout and many of the numbers were able to receive text messages. Once the number list had been compiled, the support team began issuing a text message alert each time a new virus was discovered. Within the message was a link to the latest antivirus update and a suggestion that the new update would enhance the protection offered on the customer’s computer. The team took great care not to suggest that the customer was at fault for the software not working.
The campaign worked perfectly. The messages were opened by 93% of recipients and the software updates were installed 300% as often. Call to the support line complaining of a lack of protection declined and customer satisfaction polling showed an immediate increase in client happiness.
Leveraging SMS Service for Customer Service and Technical Support
If your business is to thrive, you must find meaningful ways to stay in touch with clients and customers. One of the most powerful ways to do so is through enhanced customer service and technical support. SMS messaging gives your team a way to keep connected to clients after the sale has been completed and ongoing support and service are needed.